Rebrand reflects renewed commitment to transforming work so people, businesses, and communities can thrive.
Washington, D.C. — March 31, 2026 — The National Fund for Workforce Solutions today announced that it has rebranded as Shift Work Forward, marking a significant evolution in the organization’s mission to reshape workforce systems to build a more equitable future of work across the country.
For nearly two decades, the organization has partnered with communities, employers, and philanthropy to tackle some of the toughest workforce challenges—from reskilling workers to redesigning industry practices to rebuilding equitable economic systems. The new name reflects both the urgency of this moment and a bold, forward-looking vision for what work can and should be.
“Our new brand reflects the clarity and momentum that has been building within our organization and across our network for years,” said Amanda Cage, President and CEO of Shift Work Forward. “Every day, our Network Partners lead change through local action that drives real progress — Shift Work Forward captures that momentum. It reflects the movement we’re part of, and the one we’re still building.”
A Clearer Identity, the Same Core Mission
Shift Work Forward’s new visual identity offers a modern, energized look that complements the organization’s clearer positioning as a national catalyst for workforce transformation. The new brand is also marked by sharper, worker-centered messaging and a stronger emphasis on movement building and systems change.
“Shift Work Forward brings our program strategy into sharper focus across the network,” said, Michelle Rafferty, Chief Program Officer. “By centering workers and bringing employers to the table as partners, we’re able to drive more equitable and lasting change in workforce systems across the country.”
These priorities represent both long-standing commitments and new opportunities to meet the changing needs of workers and employers in an evolving economy.
New Website and Brand Resources
Alongside the name change, the organization has launched a new website: www.shiftworkforward.org, designed to make its tools, research, and stories more accessible to partners and the public. The site shines a spotlight on Shift Work Forward’s network and highlights real examples of job quality improvements, worker leadership, and innovative employer practices across the country.
About Shift Work Forward
Shift Work Forward (formerly the National Fund for Workforce Solutions) is redefining what workforce systems can achieve—making them more inclusive, responsive, and effective. Its work is powered by a network of local leaders who understand their communities and the impact of racial inequities on the people they serve. Shift Work Forward equips its Network Partners with tools, resources, and a national platform to test ideas, celebrate progress, and share what’s working. Together, they influence the systems that shape workers’ lives—improving job quality, informing workplace practices, and advancing a future where every worker can thrive and every job is a good job.
Media Contact
Jessica Jones
Director of Communications
jjones@shiftworkforward.org